Conversion Rate Optimization

Conversion Rate Optimization

Conversion Optimization (or Conversion Rate Optimization) is the science and art of getting a higher percentage of your web visitors to take action and becoming a lead or customer.

Science: you cannot simply “guess and hope” which changes to your web pages will achieve a higher conversion rate. Instead, WiderFunnel’s experts develop and test valid hypotheses, run controlled tests, and evaluate results to lock in the improvement.

Art: a statistician or engineer alone cannot create the visuals and messaging that engage your web visitors. WiderFunnel’s organic and structured process creatively applies learning from thousands of test results to test only the best variations on your website.

When most people think about marketing, they think about expanding their reach, and if they’re really good, they also think about keeping an audience. But there’s more to the equation than reach. How many of the people you reach actually end up buying? How valuable is each one of your customers?

Conversion rate optimization (CRO) is about transforming exposure into revenue. It’s about enticing consumers to take an action.

Our Result Oriented Process

Highly Experienced

Focused on Lifting Your Revenue


Powerful Web Analytics Insights

We have been working with NJMedia for more than two years and with competition in our Industry being fierce, we have always been getting sound advice from them and they treat our money as their own and are prudent in their spends the ROI’s more than satisfactory. Here is wishing team NJMedia the best.

Harpinder Chahal

Digital Head, Travel Yatra

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