Google Analytics

Google Analytics

Google Analytics is a tool for web analytics service offered by Google that tracks and reports website traffic and visitor’s engagement. Google analytics is utilized to track the traffic via any channel, be it paid media (PPC) pay per click activity conversation reports, organic traffic or social media. Google Analytics is now the most widely used web analytics service on the Internet.

Best way to follow your visitors since it’s only a way to analyze visitor behavior. Your visitors go everywhere shouldn’t your analytics? Google Analytics shows you the full visitor’s engagement over the PPC campaign, video ads, social media tools, websites traffic and more.

When we include Google Analytics as our data source for the process, there are various categories of reports you can view everyone is the key to understanding individual insights that affect the performance of the content marketing on your website:

Audience reports: Understanding about your visitor/customer interest of contents, how they interact with the content of the website.

Acquisition reports: obtain insights on the search terms audiences are using to find unexpectedly your content and specific sources of the website.

Behaviour reports: To draw conclusions from examining the actions of the site visitors, reveal ways to improve their UX (user experience), and optimize the consultation prospective of your content.

Conversion reports: Dictate if your content is assisting your business to achieve its marketing goals and reveals which content attempts bring the best results.

Performance Reporting

The measurement of data leads to adapt and develop marketing strategies, better say it helps you
build a sustainable online presence. Facebook marketing is a prime example to represent the power of data analytics.

Google analytics has well monitored the advertising field. Measurement and analysis of traffic data coupled with behaviour patterns surely impact your strategy and help you reach your target audience in the best possible manner. At NJ Media, we can help get you started in the right direction.

We have been working with NJMedia for more than two years and with competition in our Industry being fierce, we have always been getting sound advice from them and they treat our money as their own and are prudent in their spends the ROI’s more than satisfactory. Here is wishing team NJMedia the best.

Harpinder Chahal

Digital Head, Travel Yatra

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